Blog
Notes from the build.
Long-form writing on AI sales automation and what's actually working for 10–50 person B2B service teams. New post roughly twice a month.
Why AI Feels Underwhelming in Your Sales Process (and the 3 Workflows That Actually Deliver)
Most sales teams try AI on open-ended tasks and get generic results. Here are 3 narrow, trigger-based workflows that consistently save real time for B2B teams.
Read article →What Anthropic's Claude for Small Business Actually Does for Your HubSpot Sales Team
Claude for Small Business connects Claude directly to HubSpot. Here's what a sales rep can actually do with it today, where it helps, and where it falls short.
Read article →Why CRM Automation Makes Your Follow-Ups Worse (and the Trigger Fix)
Time-based sequences don't know what just happened in your deal. Here's the trigger architecture that actually works for a small B2B sales team.
Read article →