Notes from the build.
Long-form writing on AI sales automation and what's actually working for 10–50 person B2B service teams. New post roughly twice a month.
HubSpot's AI Agents Now Charge Per Result. Here's What That Means for Buying vs. Building Sales AI.
HubSpot's Breeze agents now charge per outcome. Here's why that works inside one CRM, and where it breaks down elsewhere in your sales process.
Read article →Claude Can Now Run Agents on a Schedule. What That Changes for a Small B2B Sales Team.
Claude's June 2026 scheduled agents run unattended on a cadence and reach your CRM. Here's what a small sales team can put on a schedule, and where a human still belongs.
Read article →What a 10-person B2B sales team's stack actually costs in 2026 (and what to cut)
Most small sales teams overpay for tools their reps don't use. Here's the real stack: three jobs, two tools, under $300/month.
Read article →Why Your AI-Written Outreach Keeps Failing (It's Not the AI)
AI SDR tools underperform because most teams skip enrichment. The AI isn't the problem. The data feeding it is. Here's how to fix the layer that actually matters.
Read article →Why Your Inbound Leads Never Get a Reply (And How an AI-Drafted First Response Fixes It)
Inbound leads sit unanswered because outbound-focused teams have no inbound process. Here's how routing plus an AI-drafted reply fixes that.
Read article →Why Your Sales Reps Are Doing the Work Your Automation Was Supposed to Do
Your CRM is connected and your tools are set up, but your reps are still copying data between them manually. Here's the diagnosis and the fix.
Read article →How to build an automated lead enrichment pipeline that runs before your SDR touches a lead
SDRs spend 20 minutes per lead on manual research. Here's the n8n + Claude workflow that enriches leads the moment they enter your CRM.
Read article →Why Your Sales Team Ignores Every AI Tool You Roll Out (And the One Fix That Actually Works)
95% of sales AI pilots produce zero ROI. The problem isn't the AI. It's that every tool lands in the wrong place in the rep's day. Here's how to fix that.
Read article →The Autonomous AI SDR Is Dead. Here's the Human-in-the-Loop Stack That Actually Works.
Fully autonomous AI SDRs underperformed in 2026. The winning model is human-in-the-loop: AI handles signal detection, research, and drafts. Humans own judgment and send.
Read article →Why AI Feels Underwhelming in Your Sales Process (and the 3 Workflows That Actually Deliver)
Most sales teams try AI on open-ended tasks and get generic results. Here are 3 narrow, trigger-based workflows that consistently save real time for B2B teams.
Read article →What Anthropic's Claude for Small Business Actually Does for Your HubSpot Sales Team
Claude for Small Business connects Claude directly to HubSpot. Here's what a sales rep can actually do with it today, where it helps, and where it falls short.
Read article →Why CRM Automation Makes Your Follow-Ups Worse (and the Trigger Fix)
Time-based sequences don't know what just happened in your deal. Here's the trigger architecture that actually works for a small B2B sales team.
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